« 2 » for Guerlain

GUERLAIN successfully went through a French trademark Office examination with the number “2” filed as a trademark and represented with a kind of map effect. Furthermore, the mark was registered in March 2007.
 
This mark enlightens the differences between French and Community policies and the trademarks strategy relating thereto. The OHIM would have certainly refused this application for lack of distinctiveness without considering the map effect of the sign.
 

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