Hmm…H&M !

H&M filed an opposition against the French trademark application HMM ! in class 25. On April 9, 2008, the Court of Appeal considered the signs as similar.

The Court denied a potential conceptual difference and retained the phonetic resemblances due to the spelled pronunciation of the contested mark as « H-M-M » and not « Hmm ».

As short trademarks are regarded as different when only one letter is changing, the solution deserved to be mentioned.

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