The story of STORAMA

On June 17, 2008, the Court of Appeal regarded CASTORAMA and STORAMA as dissimilar. STOR was considered as descriptive of the covered products and ORAMA as generally used for evocating overall views. For the Court, the communication also showed that the public used the abbreviation CASTO to designate CASTORAMA

This decision can be highly criticized. The visual and phonetic differences are only based on the decomposition of the signs without considering them globally or taking the reputation of CASTORAMA into account.

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