To attract you into their shops, Moroccans will tell you “Come in… For the pleasure of the eyes”. For what is better than an attractive point of sale to entice a customer to get in? This is why brands – and franchises in particular – tend to capitalize on their interior design, which can become …
COPYRIGHT PROTECTION OF A POINT OF SALE’S LAYOUT Read More »
The Commercial Chamber of the French Court of Cassation delivered a ruling on 4 October (Appeal no. 10 – 20.956) causing a stir among many attorneys, judging from the articles published on the Franchise Magazine website! See the website at: http://www.franchise-magazine.com/opinions/l-erreur-du-franchise-fatale-au-franchiseur-264.html The only person to bring any sort of calm to the storm of reactions …
L’ERREUR SUR LA RENTABILITE, UNE AUBAINE POUR CERTAINS AVOCATS ? Read More »
