Trademarks can have a makeover without affecting their distinctiveness or genuine use
This article first appeared on WTR Daily, part of World Trademark Review, in July 2020. For further information, please go to www.worldtrademarkreview.com. Dermavita filed an action for the cancellation of Allergan’s JUVÉDERM mark in Class 5 on the ground of non-use Allergan submitted proof of use and the action was rejected; on appeal, Dermavita argued …