K v K K WATER: General Court confirms that single-letter trademarksbenefit from limited protection
This article first appeared on WTR Daily, part of World Trademark Review, in November 2022. For further information, please go to www.worldtrademarkreview.com. 24 November 2022 EUROPEAN UNION Legal updates: case law analysis and intelligence The Board of Appeal found that there was a likelihood of confusion between L’Oréal’s mark K K WATER and the earliermark …