Around 6 am this morning, French time, the ICANN’s Board of Directors approved the program for creating new extensions (CORPTLD) during a special session in Singapore.
“ICANN has opened the Internet’s naming system to unleash the global human imagination. Today’s decision respects the rights of groups to create new Top Level Domains in any language or script. We hope this allows the domain name system to better serve all of mankind,” said Rod Beckstrom, President and Chief Executive Officer of ICANN.
These new gTLDs will change the way people find information on the Internet and how companies plan and structure their online presence.
These new domain names like. AQUITAINE, . CANON, . BORDEAUX and why not .TF1 or .FNAC … will enable companies and organizations worldwide, provided that their application is accepted, to communicate their brands, products, services in innovative ways and will offer security guarantees that are expected by internet users.
There are many legal and technical requirements and the applications must be submitted between January 12 and April 12, 2012.
That’s the reason why the actual question to be considered is the analysis of the desirability and feasibility of an application.
Indeed, there are sine qua non conditions of refusal and some files will not even be considered for example if the string expected is too close to an existing extension or geographical name. This point should be checked before starting working on the file.
The proposed launch of these domain names is in the pipeline since 2008.
This is the reason why most of the possible applicants considered until today that it was urgent to wait.
Today, the urgent questions to ask are:
Why not submitting an application? What will my competitors do ?
What extension can I get?
What are the risks of non-acceptance of my application ?
What should I do to protect my brands, even if I do not file an application?