In a decision dated June 28, 2006, the Paris Court of Appeals ruled that the GOOGLE Adwords system fell under trademark infringement, company name damage and sign board damage. In comparison to past GOOGLE decisions, the judge added two new points.
Firstly, damage to the domain name of the plaintiff was also admitted.
Secondly, the Adwords system was considered as a misleading advertisement process prohibited by the law. The situation law moved forward in a judgment of July 12, 2006, issued by the Paris First Instance Court. While denying here trademark infringement, company name damage, sign board damage, domain name damage, the Judge newly ordered GOOGLE to apply a specific control process as to the availability of the signs chosen as key word in the Adwords system by third parties.