The OHIM had considered the mark HUB TELECOM lacked distinctiveness. The Examiner rose that it consisted of a purported banal combination of two descriptive words, each one designating electronic apparatuses or their functions.
Our submissions enabled the registration of the mark. We pointed out the lack of clear, existent and exact meaning of the mark taken as a whole, which consisted of two names. We also argued that the scope of the claimed products and services went beyond the sole electronic apparatus.